Consumer

The Data Divide: Democratization — Or Is It Disparity? — In Retail Media

There are more ways to understand a marketers’ audience beyond retail media networks’ closed environments.
REad More

icymi

In Review: Back-to-School Shopping 2024
How We Truly Modernize Measurement
McDonald's Is the One Cultural Institution Holding This Fractured Nation Together
Beer Drinking Has Increased in 2024 — and Will Likely go up in Football Season
As NY Fashion Week Looms, Do Gen Z Consumers Even Care?
Events
What It Means To Modernize Measurement, According to Experts
Consumer
Yes, There’s Holiday Creep, but It’s Unclear Whether it Increases Sales
Consumer
Halloween Creep: Why the Spooky Season Scares Up Sales Earlier Each Year
the roundup

your weekly briefing for what else you need to know.

The Google Ad Tech Antitrust Case Is Over – And Here’s What’s Happening Next
After 3 short weeks, the trial is over, and closing arguments will happen right before Thanksgiving. If the ruling is negative in any way for Google, they will definitely appeal.
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AdExchanger
How Competing Interests Collide In The War For Data Privacy
The author Scott Mesner says “I confirmed that Google is going to offer the choice at the browser/account level and not on a site-by-site basis.” We want to know more!
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AdExchanger
4 key stats on Halloween: Shopping starts earlier but consumers spend less
More data that shows just because consumers are shopping earlier, doesn’t mean they’re spending more.
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Emarketer
Ikea, booze and bananas: Here's what a prolonged dock strike could pinch
Another major shake up to the supply chain could be imminent.
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Axios
Advertising AI Round-Up
The AI revolution has been slow to pick up steam in indie ad tech. This post looks at who’s using across categories.
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Marketecture
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